ABSTRACT
This chapter outlines an interactive case study simulation exercise designed to teach the basic principles of strategic planning to final year students on the Hospitality Management programme at the University of Central Lancashire. The design encourages groups to think and act strategically, first providing them with basic information and then giving additional information as the simulation progresses. Reflection is encouraged on both the process and the difficulties involved. The discussion includes the reflective problem-solving model that informs the teaching and learning methodology.
