ABSTRACT
First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
TABLE OF CONTENTS
part 1|27 pages
Introduction and overview
part 2|127 pages
Analysis
part 3|144 pages
Planning
part 4|58 pages
Control
part 5|66 pages
Applications and Examples