ABSTRACT
Sign of the times: a Canadian rock band, signed to a multinational recording contract, declared itself ‘post-everything’, specifically, ‘post-punk’, ‘post-new wave’, ‘post-rap’ and, of course, ‘post-postmodern’. This is new, improved, first world marketing discourse par excellence. To declare difference in the context of a culture which thrives on traditions of the new is to sell. To be at the aesthetic margins has become a commodity, a means to enter profitably into the very discourses and practices which promote differences of economic centres and margins in the first place.
