ABSTRACT
If employers take into account human needs, they could profit from the individuality of their employees. To be sure, they would be pushing against the tide of twentieth-century history, challenging the forces of rationalization in modernity that Max Weber described.1 Yet from the mid-1980s, robots and computers have given employers the capacity to benefit from the singular strengthen of each employee. However, instead of liberating their work forces, employers have wielded new technology to create ever more effective ways of supervising them.
