Wine and Tourism at the “Fairest Cape”: Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa)

The paper gives a background on viticulture and wine making in South Africa before outlining post-apartheid developments in the supply and demand side of the wine industry. Against a sketch of recent tourism patterns in the Western Cape Province and especially the Winelands the linkage between wine and tourism is investigated by a closer look to the South African wine capital Stellenbosch and the Stellenbosch Wine Route. A new trend in wine tourism is highlighted by a case study of the hybrid wine and tourism developments at Spier Resort.