ABSTRACT

The beverage alcohol industry's social responsibility activities can best be described in two parts. First, there are activities that pertain to alcohol itself. Alcohol beverages, when consumed responsibly, can be part of a balanced, healthy lifestyle, but when consumed inappropriately have the potential for harm. This has led leading members of the beverage alcohol industry, especially within the past decade, to form separate organizations—social aspects organizations (SAOs)—whose function is to promote responsible alcohol use.