ABSTRACT
Key Defi nitions and Assumptions ............................................................... 436 Sustainability ............................................................................................. 436 Th e Critical Role of Organizations ......................................................... 438 Organizational Identity ............................................................................ 440
Sustainability as Positive Organizational Identity ..................................... 441 Content and Structure of Sustainability-Focused Organizational Identities ......................................................................... 444 Offi cial Claims ........................................................................................... 444 Member Beliefs and Values ..................................................................... 446 Organizational Practices .......................................................................... 446 Does Size-and Ownership Structure-Matter? .................................. 447
Toward a Conceptualization of Sustainability-Focused Identity Change ............................................................................................. 449
Internal Enablers ....................................................................................... 449 External Forces .......................................................................................... 450 Th e Role of Image in Identity Change ....................................................451 Discourse and Identity Change ................................................................452
Directions for Future Research .....................................................................453 Process-Oriented Research and Longitudinal Studies ..........................453 Narrative and Discourse Analysis........................................................... 454 Multiple Identity Research ...................................................................... 454 Multilevel Studies.......................................................................................455
Conclusion ..................................................................................................... 456 References ....................................................................................................... 457
