ABSTRACT

One of the aims of this book, and indeed the aim of many decision researchers, is to discover and highlight ways to improve decision making (e.g., Hogarth, 2001). With this aim in mind, this final chapter introduces three different approaches to improving decision making. The goal is to tie these approaches to specific examples that we have covered in the preceding chapters, and to provide some practical advice that can be used in the world outside the psychology laboratory. One of the major strengths of research into judgment and decision making is its applicability. Many of the researchers involved in the discipline are motivated by the potential for experimental findings to have real influence on the way decisions are made by individuals, companies and even governments, every day. We consider three approaches to improving or debiasing decision making that can be loosely grouped under the headings: individual, cultural (or institutional), and tools or resources.