ABSTRACT
Within Dinner Ltd there is an annual meeting in December concerning past achievements and future developments. Managing Director Freddy Fortune usually gives a presentation on these subjects. He writes his annual speech in cooperation with Gerald Glass. Although he is a good manager, Freddy has some difficulties in speaking in front of a large audience. He is always glad when he has fulfilled this part of his job. Now he has to prepare his speech. What exactly should his information be about? What should the staff know at the end of his presentation? Does he want to influence their attitudes in doing their work? Could he make use of the evaluations of the clientele about the service? What are the most important figures to be presented? Then, he should also consider the different educational levels of the personnel. When giving information on financial aspects, he should realize that many of them have only basic economic knowledge. It seems rather simple, this annual presentation, but now that it has actually come to it, first some questions must be answered before he can really make a start.
