ABSTRACT
International halal food trade, worth approximately $150 billion (Egan, 2002), covers many countries. Several Muslim countries are net importers of foods processed primarily in North America, Europe, Australia, and New Zealand. With the advancement in technology, particularly in food production, brand identity, franchising, and transportation, more processed foods are entering international trade than ever before. Global food giants as well as mid-to small-size companies are involved in producing and marketing their products to Muslim consumers worldwide, not only in Muslim-majority countries but also to consumers elsewhere. However, most of the companies lack a clear understanding of halal requirements and import regulations of Muslim countries. They usually struggle in trying to meet the mandated requirements.
