ABSTRACT
Television is both a visual and person-oriented medium, and these characteristics are prerequisites for most of its reporting. For example, themes that can be pictured are given preference in reporting. As a rule this happens by depicting people who are either participating in the reported event or doing the reporting. The pictorial reporting of the press also consists, to a large degree, of photographs of people. It therefore appears compelling to regard the presentation of persons as a cause, and the way they are perceived by viewers as an effect of television reporting and print media’s pictorial reporting.
