ABSTRACT
In the past few years the coaching profession has moved forward from relative obscurity to a secure place in the field of personal development work. Many books are now published on the subject, and coaches are interviewed in magazines and national newspapers and asked to give professional views on any number of television series – especially the currently popular lifestyle make-over style of programme. From blue-chip companies to small businesses and individuals wanting to improve their lives, coaching is seen by many as the way forward.
