ABSTRACT
We cannot constantly ask our clients to get objective feedback and not heed our own advice. The value of coaching is ultimately decided by those who receive it and who fund it. Best practice is what works for the client, not necessarily the most elegant psychological construct. So we went out and asked clients what they thought. This chapter focuses on corporate sponsors: collectively they have gone through at least two, sometimes three cycles of buying and evaluating coaching. What have they found out? How will they purchase and evaluate business coaching in the future?
