ABSTRACT
Having spent the last chapter exploring what works in coaching in general, it is time to dive into some applications specific to business coaching. Rather than a detailed précis of what to do in each business situation, we have preferred to consider three broad themes: business personalities, business stages and business skills. The first refers to who we are and how we feel when in business. The second focuses on career stages and how the nature of coaching interventions varies as we move from junior, specialised positions to more experienced ones. Finally, we look at coaching as an effective way to plug gaps in the toolkit needed to succeed in business.
