ABSTRACT
Since the days of the Eisenhower Administration's "Atoms For Peace" campaign, atomic power had been offered as a "benefit [for] all mankind" (Hilgartner, Bell, & O'Connor, 1982, p. 41). Atomic technology was promoted as being able to provide limitless electricity that would be, in the words of Lewis Strauss, Chair of the Atomic Energy Commission, "too cheap to meter" (Stoler, 1985, p. 141). For some, however, acceptance of nuclear technology has proven to be problematic, and the public relations history of the atomic power industry has been a continuing story of trying to "sell" and "re-sell" the idea of nuclear power.
