ABSTRACT
The record industry is a good example. There are a few others. Magazine publishing is one of them.
When this is the case, the concept of ‘making it happen’ inevitably bears an implication of endeavour above and beyond the sedulous application of techniques learned, rules drawn up or systems invented. In some degree or another, particular individual creativity is an integral part of the process and must be accommodated within the commercial and manufacturing system…with all the difficulty and heartache that implies.
