ABSTRACT
Your audience will determine which promotional strategy is most effective, but there is a group of actions that can be applied to almost all web sites, whether or not they have a substantial marketing budget. Even if your service is not actively competing with similar sites, you are still competing with the rest of the Web for your audiences time and attention. Being easily found is as much about customer service as it is about competitiveness-the more easily you can be found, the better the service to those who know about you, the better the impression on those who do not.
