ABSTRACT
As I’ve previously mentioned, you’ll need to make sure that, as much as possible, you get a good ranking with the search engines; there is little point in having an excellent page if no-one can find it! In this chapter I’d like to briefly discuss some of the ways in which you can ensure that you maximise your chances of getting that good rating, rather than finding yourself as one of the also-rans. Given the scope of this title I’m not going to go into great detail, but will limit myself to some key pointers, and would direct you to another Aslib Know How guide How to promote your web site effectively, written by Mark Kerr, for more information.
