ABSTRACT
IN THE TWENTY-FIRST CENTURY, YOU WON’T BE ABLE TO TELL WHERE your enterprise ends and the World Wide Web begins. What’s more, you won’t really care-any more than you care now about which tabular scheme your computer’s operating system uses to store and retrieve data on your hard drive. That’s because the Web promises to transform the enterprise so that concepts like local storage and remote access will be so obsolete as to seem quaint. The Web will be so tightly integrated with the methods people use to access, analyze, and present corporate information that it’ll become increasingly inaccurate to talk about business intelligence applications. Rather, people will manipulate enterprise data in a rich business intelligence environment.
