ABSTRACT

The classical model of contractual relations outlined above works on the basis of freedom of contract. It assumes the contract arena is a level playing field on which all participants are equal in terms of bargaining power. But this is patently not the case. Many of the rules developed in the 20th century recognise that individual consumers do not have the same bargaining strength as a multinational company. The consumer requires protection, especially in the light of the widespread use by business of the ‘standard form’ contract.3 Some rules towards this end have been developed at common law but, to a large extent, common law development has been hindered by the conflict between the needs of consumers and the principle of freedom of contract espoused in the classical theory.