ABSTRACT

Advertisements must not cause physical or moral harm to minors. Advertisements which cause minors to exercise a psychological obligation to buy products are prohibited. To protect minors, an advertisement must fulfil the following particular requirements:

(1) it must not make direct purchase appeals or appeals to consume to minors;

(2) it must not invite minors directly to induce their parents or third parties to buy the advertised product or service;

(3) it must not exploit the confidence minors have in their parents, teachers or other people;

(4) it must not show minors in dangerous situations without justified reason;

(5) it must not contain imitations of minors.