ABSTRACT
There is no explicit regulation on advertising on the internet in Finland. In the case of the sale of consumer goods to consumers, the CPA will apply to internet advertising.
It has been held that the CPA will even apply to an advertisement of a foreign company on the internet accessible in Finland. The applicability does not depend on the language of the advertisement. However, advertising in languages not widely understood in Finland may be regarded as advertising not directed at Finnish consumers.31
