ABSTRACT
As will be shown by those subjects covered in this chapter, advertising in France is a highly regulated activity. An advertising campaign requires careful consideration by each of the players in their various roles of the legal environment surrounding advertising and the implication of such laws and regulations on the manner in which they choose to advertise a particular product or service. French legislation has, over the last decade, become more strict in the manner in which it permits advertising, most particularly in protecting the targeted consumer.
