ABSTRACT
In this this article we trace the evolution of the Israel Broadcasting Authority’s (IBA) code of ethics through 5 permutations between 1972 and 1998. We question whether the code is the outcome of a search for ethical and professional guidelines or a means of protecting the IBA from external pressures. Since 1972 the code has become more detailed, reflecting ethical, organizational, and political sensitivities. We conclude that the result of these changes has been the crystallization and implementation of normative ethical guidelines for Israeli public broadcasting.
