ABSTRACT
Credibility is one of the oldest communication concepts. It is also one of intense recent interest. Both communication scholars and professional communicators have tried to understand why people fi nd some communications to be more credible than others. Credibility has been studied by students of both interpersonal communication and mass communication and it has been of interest by those examining online and new media. Most people intuitively sense that they can judge some communications to be more credible than others.
