ABSTRACT
Among children, only one question addressed an aspect of consumerism. Children were asked to respond to the statement: “Having the toys that other kids have is important to me.” Using a 5-point Likert scale, nonviewing children were somewhat less likely to agree (M=2.48, SD=1.09) with this statement than were viewers (M=3.17, SD=1.05; t=2.45, p <0.05), suggesting that at least for a specific issue, such as desire for toys, nonviewing might be associated with lower consumerism.
