ABSTRACT
Effective writers have an enthusiasm, even a passion, for words. Just as musicians coordinate the sounds of instruments and voices to create captivating music, just as artists let beautiful pictures emerge from many different colors and shapes, so too do writers weave words into exquisite patterns of ideas. Media writers in particular seek to inform and sometimes to motivate and persuade. To accomplish this goal, they use simple everyday words in original combinations to create rich understandings and new insights for their readers.
