ABSTRACT
Leadership-yes, it differs from management, but the important fact about leadership is that it is integral to, and essential for, effective management. In his book On Becoming a Leader, author Warren Bennis writes, “Managers do things right-leaders do the right things.”1 That sounds like a cliché, doesn’t it? But think about it. You are the news director at Channel 13 and the manager in you demands the best possible six o’clock news every night of the week. Do it right-be a good manager. But the leader in you needs to be asking, “How can we improve the quality of our news effort? How can we combat Channel 6’s effort to overtake us in the next ratings book?” That’s leadership, and it should be coming from that same news director who is concerned about getting it right each night. In sum, effective management is a melding, if you will, of leadership and management.
