ABSTRACT
As today’s media and telecommunication companies continue to grow and expand, the challenges of staying globally competitive become increasingly more difficult. Such competition has engendered a new competitive spirit characterized by a belief that size (and complementary strengths) is crucial to business survival. The need to be profitable and the fear of failure have made such companies vigilant in their attempts to rightsize, reorganize and reengineer their business operations. Thus no company, large or small, can afford to be casual in its approach to business.1
