ABSTRACT
When the Montgomery Advertiser looked back at that Alabama city’s momentous civil rights bus boycott of 50 years earlier, it naturally offered a major package in the printed newspaper. But the Advertiser also developed a dramatic web presentation: a video introduction featuring civil rights pioneers, voices from the boycott, a varied package on the life and legacy of Rosa Parks, biographies of other key figures, a gallery of historic front pages, and free searching through an archive of 575 articles from 1955 to 1957. The web extravaganza won an Online Journalism Award, and readers gained multiple ways to consume an important historical retrospective.
