ABSTRACT
We have argued that public relations professionals draw from five types of influence resources when they engage in power relations. They convert these resources into influence attempts in political arenas when they use data, rational persuasion, coalitions, consultation, pressure, personal appeals, and other approaches. Our research suggests that practitioners rely on individual and relational power sources and most often use rational persuasion and coalition approaches, though they use many tactics. In this chapter, we take a closer look at how these influence resources and tactics work together in practice.
