ABSTRACT
Following are four examples of public relations and integrated marketing campaigns. Each of these campaigns won a Silver Anvil award from the Public Relations Society of America (PRSA).
These are not the fully articulated campaigns but rather the summaries and overviews provided to PRSA in the awards competition. Each Silver Anvil entry is limited to two pages of information that must be provided for the following categories:
• Research: Quality of original or secondary research used to identify the problem or opportunity and the approaches likely to be successful.
