ABSTRACT
Fitch (1994) has argued persuasively to consider ethnography of communication as a productive way to examine traditional areas within the discipline, such as interpersonal communication. In the past 10 years, several researchers have examined interpersonal communication through an ethnography of communication perspective. The boundaries implied by the term speech community, often considered to be the basic unit of analysis, have surprisingly not been used in many studies. To take Fitch’s (1994) call to include an ethnocomm perspective seriously, and even extend it to other traditional areas within the discipline (e.g., organizational communication, rhetoric and public debate, the area formerly known as mass media, or other mediated forms of communication) is to pause to consider the starting place of this research.
