ABSTRACT
A forum for creativity and creative control consists of necessary, central, and sometimes opposing, components in cultural industries. Without creativity, a cultural product cannot be produced because the product is dependent on a creative vision. Many individuals may contribute to the creative process, but in scripted cultural products the primary source of the creativity is the writer who develops the characters and places them within a story narrative. Another source of creativity is the person who plays the character and acts out the story. The mass production feature of cultural industries requires that creativity be viewed as potentially residing within individuals, and resulting from the interactions among them. As a result, the locus of creative control can become the site of power and power struggles in cultural industry organizations.
