ABSTRACT
Emerging industry segments can be useful to study because they represent a setting that tends to exhibit considerable ambiguity and uncertainty (Aldrich & Fiol, 1994; Budros, 1993; Nelson & Winter, 1982). These conditions can be attributed to the early stages of the development of these segments, where much of the future
1Earlier drafts of these ideas were presented at the New York University Cultural Industries Conference, the 1997 Academy of Management Annual Meeting, and the 1997 Seybold Seminar, New York. We are grateful to Nigel Minors, Robert Panco, Jr., and Megumi Shimbaya for their assistance with data collection and coding.
