ABSTRACT
As the Hollywood studios have poured more and more money into their lavish blockbusters, they have begun to rely on revenues from as many sources as possible in order to recoup their heavy investments. Consequently, they have decided to push their products more aggressively in both domestic and foreign markets through the use of wide distribution and saturation marketing strategies. In the process, the major U.S. studios have posed a serious challenge to other film industries that have been developing in various countries around the world. Smaller film industries that had managed to thrive in spite of competition from Hollywood have had to search for strategies to cope with this growing threat.
