ABSTRACT
The psychology of prejudice has a long, distinguished history. By most historical accounts, sustained interest in the phenomenon began in the 1920s. The focus of this research changed and evolved systematically. However, a consistent theme, at least for the first 50 years, was the virtually exclusive focus on the individual. Indeed, within social psychology, prejudice has been traditionally defined as a quality of the individual-as an unfair negative attitude toward a social group or a person perceived to be a member of that group.
