ABSTRACT
Imagery created by and delivered to us by the media is the basis of the mostprolific, pervasive, and effective popular art in history. By effective, we meanthat media images fulfill the purpose for which they were designed. Media images, particularly those developed for advertising and public relations, are most often created from a strategy of persuasion. Yet even news and entertainment imagery use communication strategies with specific intentions: to inform you; to grab and hold your attention; to increase television ratings; to sell the newspaper or magazine; to make money through box office sales, video rentals, and Internet advertising; and, perhaps most important, to provide an audience for advertisers and sponsors.
