ABSTRACT
The transnational corporation is a nationally based companywith overseas operations in two or more countries. One distinctive feature of the transnational corporation (TNC) is that strategic decisionmaking and the allocation of resources are predicated on economic goals and efficiencies with little regard to national boundaries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs is that the principal commodity being sold is information and entertainment. It has become a salient feature of today’s global economic landscape (Albarran & Chan-Olmsted, 1998; Demers, 1999; Gershon, 1997, 2000; Herman & McChesney, 1997).
