ABSTRACT
Media management research became an area of interest and study during the 20th century as media conglomerates began to take shape, first in the newspaper industry, and later in the radio, motion picture, and television industry. The media industries are unique to society in many ways in that they are ubiquitous and pervasive in nature. The media is a primary source for information and entertainment and an important part of the function Laswell (1949) described as transmitting the culture of a society.
