ABSTRACT
Children’s advertising is big business. Teenagers between 12 and 19 spent$ 172 billion in 2001, or about $104 per teen per week (Teen Research Unlimited, 2002 as cited in National Institute on Media and the Family, 2002b). In 2000, children 12 and younger influenced $600 billion in spending, either directly or indirectly, and children age 4 to 12 were expected to spend about $40 billion in 2002 (McNeal, 2001, 2002, as cited in National Institute on Media and the Family, 2002b).
