ABSTRACT

Studies in media and communications have historically been conducted from a “content” perspective with focuses on their effects and roles or approached structurally within a political, legal, or technological context. Although these emphases help us understand and improve the societies we live in, the recent addition of the managerial and economic literatures into this discipline has provided media scholars with a means of comprehending further the critical issues of organizational behavior, business strategy, competition/market concentration, and financial performance that often shape how media firms and industries operate in a society.