ABSTRACT
Effective writers have an enthusiasm, even a passion, for words. Just as musicians make captivating music by coordinating the sounds of instruments and voices, just as artists let beautiful pictures emerge from many different colors and shapes, writers weave words into exquisite patterns of ideas. Media writers, in particular, seek to inform and sometimes to motivate and persuade. To accomplish this goal, they use simple everyday words in original combinations to create rich understandings and new insights for their readers.
