ABSTRACT
Much of the concern about media involves their effect on children, and much of the research cited so far in this book has been done on children. However, in this chapter we look at some aspects of child and adolescent development that are particularly important for understanding the effects that media have on young people. We begin with the way children use different media. Next we look at children’s prosocial television and its effects. Next, following up on the last chapter, we examine advertising directed at children, one of the fastest-growing advertising markets. Finally, we examine attempts to teach children about media at home and in other settings, that is, media literacy.
