ABSTRACT
The title poses a reasonable question. Is there anything unique about entertainment media that warrants a different way of thinking about people’s way of thinking? More to the point of the book, is there anything unique about entertainment media that might impact the extent to which the information it conveys has a persuasive effect? Certainly, if current theories of persuasion can just as easily (and accurately) account for effects that occur within entertainment media (e.g., TV programs, films) as they can for effects that occur between entertainment media (e.g., advertisements), Occam’s razor would lop off the unneeded new theory devoted to entertainment media.
