ABSTRACT
More and more often, the texts we see on the Web double as interfaces with which we can interact. By clicking links, by specifying preferences stored in a cookie, or even by simply visiting a page at different times during the day, we can expect-if not explicitly cause-texts on the Web to change. Often we are able to change them so that they better serve our needs. And, occasionally, we can personalize them to such a degree as to ensure that they will work better for us in future situations. In fact, users have come to expect content on the Web to be dynamic and customized, hence the terms to describe content that is not ("stale," "canned") or whole sites that do not change ("brochureware").
