ABSTRACT
Once the data collection and analysis of the research phase are essentially complete, you have enough information to get you started on the development of a concrete plan to tackle the identified problem(s) and/or opportunity(ies). Keep in mind, however, that although we tend to talk about the four phases of the process as if they were discrete and as if the process itself were linear, in fact it is neither. Collecting and analyzing data may be necessary throughout the process whenever new information becomes available. This ongoing process enables you to make corrections as you go along.
