ABSTRACT
Although the printing press as a dominant medium for mass communication has been challenged many times in the past as newspapers have yielded various functions to radio and television services (Dusseldorp, 1998), the press has nevertheless remained a major source of information and news. Newspapers have even successfully managed, to some extent, to take advantage of the broadcast media to promote themselves to their target markets. Newspapers feed off television, for example, and among the tabloids, in particular, much of their copy is devoted to entertainment news concerned with television programs and personalities.
