ABSTRACT
A large amount of children’s television viewing consists of programs aimed at an adult audience, and therefore much of the advertising children see is intended for adults. However, because children are not so interested in products for adults, they are less likely to pay attention to them. Thus, research on advertising and children has focused on commercials designed specifically for the child audience. These advertisements are most likely to attract children’s interest and affect their behavior (Kunkel, 2001).
