ABSTRACT

Diversity as a communications policy is decidedly flawed. The Federal Communications Commission again and again has tried to create diversity in the television marketplace and has failed miserably. From minority ownership to the cable television acts, no regulation has been successful in creating a multiplicity of voices that satisfies the government, the public, or the critics. The case study of the financial interest and syndication rules clearly demonstrates that structural regulation of the media is simply inadequate to produce an abundance of varying voices available through television, and I would add other media as well.